I led the design and optimization of email marketing campaigns for Dorna Sports, focusing on MotoGP and WorldSBK audiences.
By implementing user-centered design principles and conducting A/B testing, we achieved significant improvements in user engagement and conversion rates.
The Challenge and Approach
Dorna Sports aimed to increase user engagement and conversion rates through their email marketing campaigns. The existing emails lacked visual appeal and clear calls to action, leading to suboptimal performance.
To address this, I conducted comprehensive analyses of the user experience with our email campaigns and proposed improvements based on collected data.
This included implementing changes in design and content structure to improve readability, usability, and user satisfaction.
The Solution and Impact
The redesigned email campaigns featured visually engaging layouts that effectively communicated the value of the content. Key features included:
Interactive Prototypes and Templates: Created detailed interactive prototypes and email templates that served as the foundation for visually appealing and functional email campaigns.
User Experience Analysis and Evaluation: Conducted comprehensive analyses of the user experience with our email campaigns and proposed improvements based on collected data.
Design and Improvement of Email Campaigns: Designed and optimized various email campaigns to enhance user engagement and increase conversion rates.
These enhancements led to increased user engagement and higher conversion rates, contributing to the overall success of Dorna Sports' digital marketing efforts.
