About me
I’m Javi, a passionate web designer with a love for creating visually stunning and user-friendly digital experiences.
With over 10 years of experience designing digital products, I specialize in web, mobile, and SaaS platforms.
My 360º approach covers information architecture, design systems, usability, and interface optimization for B2B and B2C environments. I excel in cross-functional collaboration, bringing a proactive mindset and a strong commitment to innovation in agile settings.
2023 / 2024
Inari.io / Product Designer
Led the design of ORCA, a reinsurance SaaS platform, transforming complex data into optimised and automated designs and workflows, which increased operational efficiency by 25%. Designing wireframes, prototypes and mockups for development with Figma. Created user flows and navigation with Miro. Conducted user research (interviews, card sorting and other research methods). Actively participated in Design thinking ceremonies with Stakeholders, BO's and users. Worked on creating and updating the design system for Inari, developing and designing new components using atomic design.
2021 / 2023
Bolttech / Product Designer
Focused on improving user experiences and operational efficiency, I redesigned B2B platforms for insurance and hearing aids, leading to a 15% enhancement in customer service. Collaborating with stakeholders, I helped develop a SaaS Supply Chain system that improved resource management by 45% and created B2C portals for partners like Orange, Fnac, and Backmarket. My work also included integrating automation into the CRM through a new email template management tool and conducting user research using A/B testing to guide design decisions. Additionally, I contributed to Bolttech's design system, crafting scalable components and tokens documented in Zeroheight.
2016 / 2021
Dorna Sport / UX UI Designer
I designed the MotoGP™ VideoPass player across all platforms, improving video streaming and transcription efficiency by 20%. By reviewing and redesigning the user renewal system, we increased retention rates by 17% and lead conversions by 15%. Collaborating with developers, I created the Roku TV app and contributed to the Apple TV app design, ensuring seamless navigation and usability. My work also included developing promotional websites for various cups and designing an internal SaaS for event and calendar management, incorporating user feedback for continuous improvement. Additionally, I enhanced Motogp.com with new pages like Riders and Calendar and executed acquisition campaigns, landing pages, and social media content to boost event promotion and engagement.
2013 / 2016
Desigual / UX UI Designer
I led the redesign of Desigual's Product Detail Page (PDP), using user research and flow analysis to create wireframes and designs that boosted conversion rates by 18% through personalized recommendations and dynamic content. I introduced new features for desigual.com, including a web player and HTML5 integration for desktop and mobile, and designed and adapted the new Desigual app. Working closely with country managers, I helped launch localized sites for various markets. Additionally, I designed landing pages for user acquisition and developed social media campaigns, enhancing brand visibility and engagement.
2011 / 2013
Bershka / Digital Designer
In September 2011, our team launched the first bershka.com website, marking a milestone for the brand's digital presence. I led the digital retouching team, optimizing images for the e-commerce platform and retouching global lookbooks and photo campaigns. Additionally, I created and designed digital marketing campaigns and content, contributing to the platform's worldwide success. My work also included designing and editing videos for global marketing campaigns, ensuring a cohesive and impactful digital strategy.
2006 / 2011
TeleToledo TV / Post Production
In my first year at TeleToledo, I worked as a graphic designer, creating impactful online and offline campaigns. As my expertise grew, I transitioned to motion graphics, leading post-production and graphic editing projects for television. I also managed all visual content, including bumpers, sketches, and the company’s graphic production.
2023 / 2024
Inari.io / Product Designer
Led the design of ORCA, a reinsurance SaaS platform, transforming complex data into optimised and automated designs and workflows, which increased operational efficiency by 25%. Designing wireframes, prototypes and mockups for development with Figma. Created user flows and navigation with Miro. Conducted user research (interviews, card sorting and other research methods). Actively participated in Design thinking ceremonies with Stakeholders, BO's and users. Worked on creating and updating the design system for Inari, developing and designing new components using atomic design.
2021 / 2023
Bolttech / Product Designer
Focused on improving user experiences and operational efficiency, I redesigned B2B platforms for insurance and hearing aids, leading to a 15% enhancement in customer service. Collaborating with stakeholders, I helped develop a SaaS Supply Chain system that improved resource management by 45% and created B2C portals for partners like Orange, Fnac, and Backmarket. My work also included integrating automation into the CRM through a new email template management tool and conducting user research using A/B testing to guide design decisions. Additionally, I contributed to Bolttech's design system, crafting scalable components and tokens documented in Zeroheight.
2016 / 2021
Dorna Sport / UX UI Designer
I designed the MotoGP™ VideoPass player across all platforms, improving video streaming and transcription efficiency by 20%. By reviewing and redesigning the user renewal system, we increased retention rates by 17% and lead conversions by 15%. Collaborating with developers, I created the Roku TV app and contributed to the Apple TV app design, ensuring seamless navigation and usability. My work also included developing promotional websites for various cups and designing an internal SaaS for event and calendar management, incorporating user feedback for continuous improvement. Additionally, I enhanced Motogp.com with new pages like Riders and Calendar and executed acquisition campaigns, landing pages, and social media content to boost event promotion and engagement.
2013 / 2016
Desigual / UX UI Designer
I led the redesign of Desigual's Product Detail Page (PDP), using user research and flow analysis to create wireframes and designs that boosted conversion rates by 18% through personalized recommendations and dynamic content. I introduced new features for desigual.com, including a web player and HTML5 integration for desktop and mobile, and designed and adapted the new Desigual app. Working closely with country managers, I helped launch localized sites for various markets. Additionally, I designed landing pages for user acquisition and developed social media campaigns, enhancing brand visibility and engagement.
2011 / 2013
Bershka / Digital Designer
In September 2011, our team launched the first bershka.com website, marking a milestone for the brand's digital presence. I led the digital retouching team, optimizing images for the e-commerce platform and retouching global lookbooks and photo campaigns. Additionally, I created and designed digital marketing campaigns and content, contributing to the platform's worldwide success. My work also included designing and editing videos for global marketing campaigns, ensuring a cohesive and impactful digital strategy.
2006 / 2011
TeleToledo TV / Post Production
In my first year at TeleToledo, I worked as a graphic designer, creating impactful online and offline campaigns. As my expertise grew, I transitioned to motion graphics, leading post-production and graphic editing projects for television. I also managed all visual content, including bumpers, sketches, and the company’s graphic production.
2023 / 2024
Inari.io / Product Designer
Led the design of ORCA, a reinsurance SaaS platform, transforming complex data into optimised and automated designs and workflows, which increased operational efficiency by 25%. Designing wireframes, prototypes and mockups for development with Figma. Created user flows and navigation with Miro. Conducted user research (interviews, card sorting and other research methods). Actively participated in Design thinking ceremonies with Stakeholders, BO's and users. Worked on creating and updating the design system for Inari, developing and designing new components using atomic design.
2021 / 2023
Bolttech / Product Designer
Focused on improving user experiences and operational efficiency, I redesigned B2B platforms for insurance and hearing aids, leading to a 15% enhancement in customer service. Collaborating with stakeholders, I helped develop a SaaS Supply Chain system that improved resource management by 45% and created B2C portals for partners like Orange, Fnac, and Backmarket. My work also included integrating automation into the CRM through a new email template management tool and conducting user research using A/B testing to guide design decisions. Additionally, I contributed to Bolttech's design system, crafting scalable components and tokens documented in Zeroheight.
2016 / 2021
Dorna Sport / UX UI Designer
I designed the MotoGP™ VideoPass player across all platforms, improving video streaming and transcription efficiency by 20%. By reviewing and redesigning the user renewal system, we increased retention rates by 17% and lead conversions by 15%. Collaborating with developers, I created the Roku TV app and contributed to the Apple TV app design, ensuring seamless navigation and usability. My work also included developing promotional websites for various cups and designing an internal SaaS for event and calendar management, incorporating user feedback for continuous improvement. Additionally, I enhanced Motogp.com with new pages like Riders and Calendar and executed acquisition campaigns, landing pages, and social media content to boost event promotion and engagement.
2013 / 2016
Desigual / UX UI Designer
I led the redesign of Desigual's Product Detail Page (PDP), using user research and flow analysis to create wireframes and designs that boosted conversion rates by 18% through personalized recommendations and dynamic content. I introduced new features for desigual.com, including a web player and HTML5 integration for desktop and mobile, and designed and adapted the new Desigual app. Working closely with country managers, I helped launch localized sites for various markets. Additionally, I designed landing pages for user acquisition and developed social media campaigns, enhancing brand visibility and engagement.
2011 / 2013
Bershka / Digital Designer
In September 2011, our team launched the first bershka.com website, marking a milestone for the brand's digital presence. I led the digital retouching team, optimizing images for the e-commerce platform and retouching global lookbooks and photo campaigns. Additionally, I created and designed digital marketing campaigns and content, contributing to the platform's worldwide success. My work also included designing and editing videos for global marketing campaigns, ensuring a cohesive and impactful digital strategy.
2006 / 2011
TeleToledo TV / Post Production
In my first year at TeleToledo, I worked as a graphic designer, creating impactful online and offline campaigns. As my expertise grew, I transitioned to motion graphics, leading post-production and graphic editing projects for television. I also managed all visual content, including bumpers, sketches, and the company’s graphic production.